Action Figures by Arthur Ward

Author:Arthur Ward
Language: eng
Format: epub
Publisher: Crowood

Rare mint Pedigree ‘Destiny Angel’ bendy doll figure (1967).

Supplementary Accessory Sets

Initially Palitoy followed Hasbro’s lead, and apart from changing GI Joe’s name, fell in line with established plans, releasing three action figures: a soldier, sailor and pilot. These figures came dressed in the most rudimentary outfits – especially the ‘Action Pilot’, which came garbed in bright orange overalls with a blue US peaked fatigue cap on its head. To be honest, this was a disappointment to youthful purchasers at the time, of whom I was one, especially as the figure’s box seduced us with a striking image of a jet pilot bedecked in full flying gear, including ‘bone dome’ and a parachute harness slung over his shoulder.

But this was the key to the success of GI Joe, Action Man and, of course, Barbie: purchasers were required to continuously acquire supplementary accessory sets if they were ever to achieve the desired effect. Current legislation would make such ‘misrepresentation’ difficult – today’s customers have a right to expect that they will receive what is shown on the box – and this is one of the reasons why, in the 1980s, Airfix dropped its striking Roy Cross artwork in favour of rather blander photographs of a single assembled kit, which removed any suggestion that there might be more than one aircraft, vehicle or ship in the box. To achieve a result close to the illustration of the fighter pilot shown on the GI Joe box, purchasers were obliged to buy at least three accessory packs: a flying helmet with oxygen mask, the parachute and harness, and the life vest that came complete with utility knife and scabbard.

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